AI assistants for WhatsApp Messaging, CRM, Marketing, and Commerce

ChatYug MCP v2 connects Claude and other MCP-compatible AI assistants to your ChatYug WhatsApp Business account—about 77 tools across Messaging, CRM, Marketing, and Commerce. Connect Claude with ChatYug sign-in (leave OAuth Client ID and Secret empty), or use a Bearer mcp_ token for CLI tools. Ask your assistant to search contacts, send a template, run a schedule or bulk job, list catalogs and orders, or check delivery—on the official WhatsApp Business API. ChatYug is a Meta-approved Business Solution Provider for Indian SMBs and D2C brands. Plans: see ChatYug pricing. Tool catalog: MCP tools.

What is WhatsApp MCP?

MCP (Model Context Protocol) is how modern AI assistants discover and use tools. A WhatsApp MCP server exposes Messaging, CRM, Marketing, and Commerce actions as tools an assistant can call in plain language. ChatYug MCP is ChatYug’s hosted connector at https://mcp.chatyug.com/mcp, built on Meta’s official WhatsApp Business Cloud API—not an unofficial WhatsApp Web bridge.

Who ChatYug MCP is for

Indian SMBs, D2C brands, agencies, and operators who already run WhatsApp through ChatYug and want Claude (or another MCP client) to help with day-to-day Messaging, CRM, Marketing campaigns, and Commerce—without maintaining a self-hosted MCP process or pasting raw Meta tokens into every assistant config.

What you can ask an assistant to do

Typical requests include finding or exporting contacts, updating names and labels, managing contact groups, sending text or template messages, checking delivery, reviewing conversations, listing templates and schedules, creating careful bulk or group broadcasts, and working with catalogs, products, and orders. Destructive marketing and CRM writes ask for an extra confirmation before they run. Actions stay within the WhatsApp Business Account linked to your ChatYug account. Full names: tool catalog · usage guidelines.

  • Messaging — text, template, interactive, media, carousel, poll; delivery status
  • Contacts and CRM — search, update, labels, groups, careful bulk import
  • Marketing — templates, schedules, bulk jobs, group broadcast (confirm required for writes that can fan out)
  • Commerce — catalogs, products, product/flow messages when the catalog is linked on your WABA, orders, commerce flows

How to connect Claude to WhatsApp Business API in India

Primary path: Claude Custom Connector with ChatYug OAuth. Secondary path: CLI Bearer token for developers. Full steps for ChatGPT and Gemini: ChatYug MCP help.

Claude.ai / Claude Desktop (recommended)

  1. Open Settings → Connectors → Add custom connector.
  2. Name: e.g. ChatYug.
  3. Remote MCP server URL: https://mcp.chatyug.com/mcp.
  4. Leave OAuth Client ID and OAuth Client Secret empty (ChatYug registers Claude automatically).
  5. Click Add, then Connect.
  6. Sign in with your ChatYug username and password and click Allow.

Claude’s Custom Connector may require a paid Claude subscription—that is Claude’s rule, not a ChatYug plan limit.

To send attached images or other media from Claude.ai, also add mcp.chatyug.com under Claude Settings → Capabilities → Code execution → Additional allowed domains. If your organization blocks that, Claude will give you a short-lived ChatYug browser upload link. Details: sending media guide.

CLI tools (Bearer mcp_ token)

For Claude Code, Gemini CLI, or other header-based clients: generate an MCP token in ChatYug API Configuration, then send Authorization: Bearer mcp_…. Do not put the token in the connector Name, URL, or OAuth Client ID / Secret fields.

Official vs unofficial WhatsApp MCP

Official Cloud API MCP (including ChatYug) uses a verified business number, templates, and Meta’s rules. Unofficial personal WhatsApp MCP projects that drive WhatsApp Web are popular for experiments but are not appropriate for compliant business messaging. Prefer a Meta-approved BSP path for customer traffic in India.

How ChatYug MCP compares

Several products now offer WhatsApp-related MCP. Categories below are based on public marketing and open-source docs—we do not invent rival pricing or private feature lists. ChatYug positions as an India-focused Meta BSP with Messaging + CRM + Marketing + Commerce MCP on published ChatYug plans (see pricing), not as “the first BSP with MCP.”

Capability ChatYug MCP Hosted BSP MCP (e.g. Wati Astra, EZContact) DIY Cloud API MCP (open source) Unofficial / WhatsApp Web MCP
Official Cloud API Yes Typically yes (vendor-hosted) Yes (you bring Meta tokens) No (unofficial protocol)
Hosted remote MCP URL Yes — mcp.chatyug.com/mcp Yes (vendor URL) Usually self-host / stdio Varies (often local)
Claude custom connector OAuth Yes — empty Client ID/Secret + ChatYug login Often yes (check vendor docs) Depends on your setup Rarely OAuth BSP login
Bearer MCP tokens Yes — mcp_ for CLI Varies by vendor Common (env / API key) Varies
Messaging tools Yes Often yes Often yes Personal chat tools
CRM / contacts tools Yes (ChatYug CRM) Varies (inbox / tags / agents) Limited unless you build it Address book / local DB
Marketing tools (templates, schedules, bulk, broadcast) Yes (ChatYug Marketing MCP) Vendor-specific Limited unless you build it Usually no
Commerce tools (catalogs, products, orders, flows) Yes (ChatYug Commerce MCP) Vendor-specific Limited unless you build it Usually no
India INR BSP pricing Yes — see ChatYug pricing Vendor-specific (confirm on their site) Your Meta + hosting cost Usually free software, ToS risk
Meta BSP Yes (ChatYug) Yes when the host is a BSP You / your BSP Not a BSP product
Trial read-only MCP Yes Vendor-specific N/A N/A

Deeper narrative: WhatsApp MCP in India 2026.

Plans and access

Trial accounts get read-only MCP (lookups and lists). Monthly and Annual plans unlock Messaging, CRM, Marketing, and Commerce writes. Platform fees are published on ChatYug pricing; Meta conversation charges remain on your WhatsApp Business Account separately.

Security and compliance

OAuth Connect issues short-lived access tokens after ChatYug sign-in. Portal mcp_ tokens are shown once and can be revoked from API Configuration. Never share tokens in chat or email. ChatYug MCP rides the official WhatsApp Business API through a Meta-approved BSP—verify current partner status on Meta’s directory.

Ready to connect an AI assistant to WhatsApp Messaging, CRM, Marketing, and Commerce? Start from published ChatYug plans and Meta usage rates.

View pricing Start free trial Tool catalog

Frequently asked questions

What is WhatsApp MCP?

A Model Context Protocol server that lets AI assistants take actions on WhatsApp Business—contacts, messages, delivery—via tools instead of one-off API scripts.

What is ChatYug MCP?

ChatYug’s hosted MCP (v2.0.0) for Messaging, CRM, Marketing, and Commerce on the official WhatsApp Business API—about 77 tools. Connector URL: https://mcp.chatyug.com/mcp.

How do I connect Claude to WhatsApp Business API in India?

Add custom connector URL https://mcp.chatyug.com/mcp, leave Client ID/Secret empty, Connect, then sign in with ChatYug and Allow. Details: setup guide.

When do I use a Bearer mcp_ token?

For CLI / Request-header clients. Claude.ai Connect uses ChatYug sign-in and does not need the token in OAuth Client ID/Secret.

Official vs unofficial WhatsApp MCP?

Official = Meta Cloud API + business rules. Unofficial WhatsApp Web bridges are not for compliant business messaging. ChatYug is official Cloud API only.

Does trial include write access?

No. Trial is read-only. Monthly and Annual unlock Messaging, CRM, Marketing, and Commerce writes. See pricing.

What can ChatYug MCP do?

Search and update contacts, manage labels and groups, send messages, check delivery, review conversations, manage templates and schedules, run confirmed bulk/broadcast jobs, and work with catalogs, products, orders, and commerce flows within your linked WABA. See the tool catalog.

Can MCP run marketing campaigns?

Yes on paid plans—templates, schedules, bulk jobs, and group broadcast. Fan-out writes use a dry-run confirmation step first.

Can MCP manage commerce catalogs and orders?

Yes on paid plans. Product messages require the catalog to be linked on your WhatsApp Business Account.

How does ChatYug compare to other MCP options?

See the comparison table and 2026 blog. We describe categories; confirm rival details on their sites.

Is ChatYug a Meta-approved BSP?

Yes. Verify current status on the Meta Business Partners directory.

ChatGPT and Gemini?

Covered in the multi-client guide.

How do I send an image through ChatYug MCP from Claude?

Add mcp.chatyug.com under Claude Settings → Capabilities → Code execution → Additional allowed domains, then ask Claude to send the attached original file. If org policy blocks allowlisting, open the ChatYug upload link Claude provides. Do not compress the file. Sending media guide.